Microsoft has a list of Top Rules for the Windows Vista User Experience. The best one is this:
Use the Windows Vista "tone" to inspire confidence by communicating to users on a personal level by being accurate, encouraging, insightful, objective, and user focused. Don't use a distracting, condescending (for example, "Just do this..."), or arrogant tone.I'm not sure I'm ready for my computer to communicate with me on a personal level.
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