Tuesday, July 18, 2006

Need to Know

Why do flight attendents need to say stuff like "I need you to go ahead and put your seat backs in the upright position for me."?

Need to does more than merely soften the blow of an order. Its genius, and the true source of its popularity, lies in the way it psychologizes directives.
So now when someone asks "why do you need to blog every day?" you'll know what's going on.

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