Why you should learn to like add-on services

How to choose a service wisely? If you are a cheapskate then you should choose the cheapest service with the most add-ons, according to this article. The suckers who fall prey to the add-ons subsidise your use of the service.

This sounds good but I want the opposite: a simple service that does not require me to pay attention to details. I do not want to understand the phone company's calling plans.

One of the economists mentioned in the article is called Xavier Gabaix. I think I need to change my name to something more cool.